Imagine this scenario, you’re on Steam perusing the store and you find your way to one of the multitude of game categories – let’s say Action games. So you start looking through the games to see what you might like.
What do you think you’d click on? There are 600+ pages of Action games, is it likely that you’d click on all of them? Probably not.
But would you have at least clicked on the first few? Do you even know if they’re good? What about the first 10? Maybe. First 20? Less likely.
For me, I’d probably at least look at Batman – Telltale and Abzu, but I’d have hoped that I would’ve noticed Abzu on the second page and not abandoned my browsing already.
I bring this up because making choices is always tricky. You’re are presented with options, some of which are influenced by our immediate wants and some by your distant ones, and you’re asked to pick one of those options. But if you’re told to answer now then you might give a different answer than if you’re given a half hour or a half day to answer. The person asking you the question is giving you pressure, your immediate wants are clouding your judgement and you just might give an answer that you might regret because you’re forced to answer it at this moment.
The reason why I bring this up is because most (if not all) Bias In Gaming posts are about the choices we make and the situations in which we make them, inside and outside of gaming. Those choices are affected by when and how we’re asked and how those choices are presented which influences how and what we’ll choose to do. The context of which we make a choice is typically called a Frame (as in how do we frame our choices) and talking about frames is bringing to light the many ways that those frames influence our choices, intentionally and unintentionally for better or worse.
Frames can be thought of some category that we filter out options. When purchasing something like a TV, we might first Frame our options based on brand like Sony or Samsung, then Frame out options based on TV definition 1080p or 4k, then on Price, then on number of HDMI ports, etc…
But what is it about the Steam store, Playstation Network, Xbox Live Marketplace, etc… that influence how we decide what to look at and what to play? It’s all about availability and rank.