E3 happened a few months back and PAX West (originally PAX Prime) is about to happen in a few weeks. Game companies showcasing their pet projects for all to see, people to play and experiment with the parts that seem to be working and find the flaws that developers thought would go unnoticed, and the gaming media generating as much buzz around these games as can be mustered since (as we mentioned in the previous post) any advertising is good advertising.

But there is one part that I never really enjoy about these events, which mostly applies to E3, and that’s the publisher-sponsored conferences.

Microsoft E3 2016
Microsoft E3 2016
Sony E3 2016
Sony E3 2016

In essence, these conferences dedicate special time to showcase the exclusive/timed-exclusive games for a particular console or showcase all of the games under the same publisher.

But why is it so important for a game to be tied to a publisher/console so heavily? Wouldn’t you think that being untied to a particular lineup means that you have more accessibility to all consoles? I know that being a console exclusive gets you special broadcasting time, but why does it matter so much for non-first party games to be a part of the Microsoft lineup or the Sony brand?

Funny enough, it has a lot to do with why game studios and movie studios push so heavily for sequels and spinoffs.

Studios know the importance of a brand and its recognition in the consumer’s mind. Brands influence our choices as we gravitate towards things that we’re used to, yet we don’t always actively take their influence into account. We’ll look into why this is the case below the break.

Continue reading “Bias In Gaming – Sequels and Aligning your Game with a Company – Brands as a Frame for Influence”

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