To build up hype over a game, what do you think is more effective? We get them in the form of advertisements, cinematic trailers, gameplay trailers, demos (== early access [paid demo]), and other various forms of promotion.

How can a game hurt you this much? #TroyBaker you sly dog you. Worming your way into our heart just to tear it out.
How can a game hurt you this much? #TroyBaker you sly dog you. Worming your way into our heart just to tear it out.

I prefer gameplay trailers because I’m generally more interested in how a game plays, but it should depend on the game itself. Gameplay videos don’t make the most sense when you’re promoting a game with a heavy story, in which case having a strong narrative and a teaser is extremely important. Games like The Last of Us, Uncharted, Bioshock Infinite, and World of Warcraft have both gameplay and cinematic trailers, but unless we’re new to the series a gameplay trailer is unneeded. We already know the basics of the gameplay so try to draw us in with a teaser for the story. Just don’t go ham-fisting the entire story into a one-minute spot like most movie trailers today. You still want some surprises to be had when the player actually goes to play the bloody thing.

Continue reading “Thoughts on Trailers (Gameplay and Cinematics)”